A logo is more than just a visual mark—it’s a brand’s first impression, and color plays a pivotal role in shaping that impression.
Color psychology explores how colors influence emotions, perceptions, and behaviors, making it a critical tool for designing logos that resonate with audiences.
Whether you’re a small business owner or a budding designer, understanding color psychology can help you craft a logo that communicates your brand’s identity effectively.
This guide breaks down the essentials of color psychology in logo design, offering practical, beginner-friendly insights backed by technical principles.
